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Founder of Pretty in My Pocket
In today’s broadcast, CFOradio interviews Caroline Van Sickle, founder of Pretty in My Pocket, a mobile and web-based solution for helping women shop for beauty products inside brick and mortar retail locations. Caroline won first place in this year’s “Startup Chicks Competition,” an Atlanta-based entrepreneur pitch competition. She was also chosen to pitch in “Startup Riot,” featured on CNN.com.
Caroline is no stranger to digital marketing and advertising. She formerly held project management consulting and sales strategist positions with Sparks Grove digital marketing firm and Time Warner’s AOL Advertising groups and other ad agencies.
Listen as Caroline describes her challenges and opportunities as a burgeoning entrepreneur and some of the ongoing hurdles toward acquiring requisite financing for her venture.